Must-Have Internet Marketing Tools

Tools that every business owner should have if he or she wants to market the business on the Internet are listed below.

Email
If you’re marketing your business online, you hope to garner a lot of responses. That means you need an email account that can handle large quantities. You may also receive large attachments, meaning you need email hosting that can sustain large file sizes. Check with your web hosting company to see if they offer an email plan with your Internet page. Or, you might check for free email accounts that come with extra storage.

Auto Responder
In the early stages of your Internet marketing plan, you can probably reply to emails on your own. However, as emails start piling in, you’ll realize you need help. The best way to handle large quantities of emails is with an auto responder. Each email received by the company will be answered with a pre-determined message. Several auto responder services are available online at no charge, so it’s worth a shot.

List Server
This wonderful technology lets you send emails to entire lists of email addresses… all at the same time. It’s a great way to send your latest announcements and special promotions to drum up some interest and maintain contact with all of your customers.

PDF Compiler
If you need to distribute booklets, books or reports electronically, a PDF compiler will make the process much more efficient. Putting all of your documents in a PDF format means other people can’t edit them, which makes them safe from copying. PDF compiler software is available through the Internet at no charge.

Website
If you want to market your business on the Internet, you need an online home base. Websites don’t cost a lot of money, but it can help your business seem more legitimate if you have a nice web page for customers to visit.

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